Freshers/Graduates or Post Graduates who are looking to make their career in the field of online marketing & advertising.
Working professionals in the field of IT or Marketing gets an opportunity to add (+) web/online marketing experience in their resumes & hence better jobs & salaries.
Search Engine Optimization shortly abbreviated as SEO is a technique used for publicizing your web page or blog and enhancing the visibility by blending with searching elements. It drives traffic to your website with certain parameters inculcated in your web page and consists of the following two areas:.
This one comprises of the web page including HTML coding, content, and images.
Off-page optimization contains backlinks that point to the pre-optimized site.
For an SEO to give the top boost and large scale traffic to your corporate or personal webpage, the following steps must be followed;
It includes searching of precise keywords for optimization and analyzing it with your competitors list.
Goals should be in context with the business objective that are reported time to time.
Take in high quality, well researched and well-framed content in your website to increase ranking.
Promotion of your website to increase your outreach.
Consider social signals, rankings, site traffic levels and other reports to measure your goal reach.
SEO is an excellent tool to boost your career opportunities to linguists, MBA, BBA, Statisticians and creative writers. It is a boon for all those possessing good analytic skills, ability to research, are updated with the latest trends and an appreciating marketing strategy. SEO proves to be a great platform to raise their skills and emerge out as an SEO expert.