Customer relationship management (CRM) is a software for managing a company's interactions of sales prospects with customers and clients. It is an application to analyze, organize, automate, and synchronize business issues mainly for market forecast, sales activities and technical supports. The overall goals are to find and attract new clients, and retain those the company already has, bring back the former clients back into the fold, and reduce the costs of marketing and client services.CRM describes a company-wide business strategies including customer interactions.
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